New Products - Australia



  • A Bells of Steel Kettlebell Wrap in black, featuring a prominent “12” label, adds floor protection to the kettlebell. Arranged below it are individual black number tiles—from 0 to 9—plus extra 1, 2, 3, 4, and 5 tiles in two tidy rows. A black kettlebell featuring the Bells of Steel Kettlebell Wrap, stitched and marked “125,” rests on a wooden floor. Text above states, “Keeps your kettlebell and floor scratch free for optimal floor protection.” Sunlight pours in through windows behind.
    New arrival

    Kettlebell Wrap

    5.0
    Rated 5.0 out of 5 stars
    1 Review
    £29.99 GBP
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  • Two Anvil Handles by Bells of Steel, designed as Smith Machine Handles, are attached to a squat rack and face each other. The handles are silver with black brackets, while most of the squat rack is faded out in the background. Wearing a black shirt and shorts, a person performs a bench press in the gym using Bells of Steel Anvil Handles. The unilateral handles allow each arm to be isolated for a balanced, iso-lateral workout. Above, the text reads: “Unlocks iso-lateral exercises.”.
    Up to 10% off
    New arrival

    Anvil Handles

    £143.99 GBP £159.99
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  • The Bells of Steel Hanging Ab Straps (Pair) are black fabric straps with metal carabiner clips and a white-grey circular logo, shown flat on a white background—ideal for arm support during core workouts. A woman smiles while doing a core workout hanging knee raise on a pull-up bar using Bells of Steel Hanging Ab Straps (Pair). She wears a black T-shirt, mauve leggings, and white sneakers.
    3 Ships Free
    Sold out

    Hanging Ab Straps (Pair)

    5.0
    Rated 5.0 out of 5 stars
    16 Reviews
    £32.99 GBP
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  • The Bells of Steel Arm Blaster is black with padded straps and “BELLS OF STEEL, THE STRENGTH EQUIPMENT OF CHAMPIONS” on the front, designed to provide superior support during bicep curls and weightlifting. A muscular man with a mustache, in a tank top and shorts, uses the Bells of Steel Arm Blaster to perform bicep curls with dumbbells against a white background.
    Sold out
    Up to 20% off

    Arm Blaster

    4.9
    Rated 4.9 out of 5 stars
    74 Reviews
    £19.99 GBP £24.99
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  • Two Four Fold Mats by Bells of Steel, made with plush foam for comfort and “BELLS OF STEEL” in white text, stand zigzagged on a white background. A person in black athletic wear does a wide-legged stance with arms extended on the Bells of Steel Four Fold Mat, set against a white background.
    Sold out

    Four Fold Mat

    4.8
    Rated 4.8 out of 5 stars
    10 Reviews
    £129.99 GBP
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  • The Bells of Steel Soft Glute Bench is a black and orange plyometric box with side handles and a "BELLS OF STEEL EST. 2010" fist logo, ideal for glute bridges, hip thrusts, and other fitness routines. A woman performs a Bulgarian split squat with dumbbells, resting one foot on the Bells of Steel Soft Glute Bench. She is dressed in a Bells of Steel t-shirt, black shorts, and sneakers.
    Sold out
    Up to 21% off

    Soft Glute Bench

    4.8
    Rated 4.8 out of 5 stars
    17 Reviews
    From £12.09 GBP
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  • The Bells of Steel Cable Pulley set includes a black pulley, steel carabiner, cable, white loading pin, and black straps with metal rings—ideal for lat pulldowns and tricep pushdowns—displayed on a white background. A muscular man in a grey tank top and black shorts does tricep pushdowns on the Bells of Steel Cable Pulley, gripping the handle with both hands and smiling at the camera.
    3 Ships Free
    Sold out

    Cable Pulley

    4.8
    Rated 4.8 out of 5 stars
    155 Reviews
    £34.99 GBP £49.99
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  • The Bells of Steel Trifold Mat is a black, non-slip exercise mat with side handles and "BELLS OF STEEL" in white text—perfect for gymnastics or workouts. A gray, foldable exercise mat ideal for the Wildman Turkish Get Up Kettlebell Bundle by Bells of Steel. It’s sectioned into three parts, each with a handle for easy carrying and "Bells of Steel" text in white on the side, photographed on a pristine white background.
    Sold out

    Trifold Mat

    4.8
    Rated 4.8 out of 5 stars
    18 Reviews
    £39.99 GBP
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  • The Bells of Steel Cable Tower features adjustable pulleys, a weight stack, handles, and a sturdy black and silver base—ideal for strength training in any home gym or workout space. The Bells of Steel Cable Tower is a freestanding unit with adjustable pulleys, weight stack, and single handle attachment, ideal for strength training in gyms or home gyms.
    Up to 20% off

    Cable Tower

    4.8
    Rated 4.8 out of 5 stars
    388 Reviews
    From £289.99 GBP £329.99
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  • The Bells of Steel All-in-One Trainer is a versatile strength machine with adjustable pulleys, weight stacks, pull-up bars, and multiple attachments—ideal for home gyms—shown against a white background. The Bells of Steel All-in-One Trainer is a versatile home gym and functional trainer with adjustable pulleys, pull-up bars, a squat stand, and multiple cable attachments for diverse strength training exercises.
    Up to 20% off

    All-in-One Trainer

    4.9
    Rated 4.9 out of 5 stars
    92 Reviews
    From £539.99 GBP £599.99
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  • A Bells of Steel Adjustable Competition Kettlebell with a silver handle stands upright beside four stacked black weight plates, all displayed on a white background. The Bells of Steel Adjustable Competition Kettlebell with a silver handle stands upright beside removable weight plates on a white background. This kettlebell features the brand logo on the front, ideal for kettlebell training.
    Up to 12% off

    Adjustable Competition Kettlebell

    4.9
    Rated 4.9 out of 5 stars
    455 Reviews
    From £149.99 GBP £169.99
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  • A yellow, colour-coded Bells of Steel Competition Kettlebell featuring a silver handle and clear “16KG” and “35LB” markings on the front—part of a premium range engineered with uniform dimensions for consistent training sessions. A person stands on grass, lifting a pink Bells of Steel Competition Kettlebell overhead with one arm. They are dressed in a black T-shirt, black shorts, and white shoes. In the background, there are trees, a dark house, and a wire fence.
    Up to 7% off

    Competition Kettlebells

    4.9
    Rated 4.9 out of 5 stars
    230 Reviews
    From £32.99 GBP £34.99
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  • The Bells of Steel Arch Nemesis Swiss Bar is a black specialty barbell featuring a curved center and multiple horizontal handles, designed for versatile weightlifting exercises such as bench press and rowing. A man on a weight bench gets ready to lift a heavily loaded Bells of Steel Arch Nemesis Swiss Bar, assisted by three spotters. Text above states "600lbs capacity.
    Up to 30% off

    Arch Nemesis Swiss Bar

    4.7
    Rated 4.7 out of 5 stars
    217 Reviews
    £118.99 GBP £169.99
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  • The Bells of Steel Open Trap Bar / Hex Bar is a black strength-training tool with two sets of parallel handles and silver sleeves for weight plates, ideal for deadlifts, shrugs, and similar exercises. Close-up of a Bells of Steel Open Trap Bar / Hex Bar with fully knurled handles, resting on a gray textured floor. The text "Fully Knurled Handles" appears at the top.
    Up to 30% off

    Open Trap Bar / Hex Bar

    4.8
    Rated 4.8 out of 5 stars
    401 Reviews
    £139.99 GBP £199.99
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  • The Bells of Steel Safety Squat Bar – The SS4 is a black bar with padded shoulder rests and multiple interchangeable handles and attachments, ideal for leg day, shown on a white background. A man with tattoos and knee sleeves squats a loaded Bells of Steel Safety Squat Bar - The SS4 on a rack. Text above says "1500lbs weight capacity." Perfect gear for your next leg day.
    Up to 30% off

    Safety Squat Bar - The SS4

    4.9
    Rated 4.9 out of 5 stars
    84 Reviews
    From £18.99 GBP £20.99
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  • The Buzz-Saw Heavy-Duty Adjustable Bench by Bells of Steel features a sturdy black frame and padding, offering versatility for various exercises. It easily transitions from flat to incline, making it an essential piece of gym equipment for any fitness routine. The Bells of Steel Buzz-Saw Heavy-Duty Adjustable Bench is a black premium vinyl bench with padded seat and backrest, an incline setting, sturdy metal frame with support bars, designed for strength training exercises.
    Up to 24% off

    Buzz-Saw Heavy-Duty Adjustable Bench

    4.7
    Rated 4.7 out of 5 stars
    107 Reviews
    From £349.99 GBP £449.99
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  • Three black and silver Bells of Steel Bench Attachments, including a preacher curl pad with logo and a leg extension curl attachment, feature padded rollers and handles, all displayed on a white background. The Bells of Steel Bench Attachments Adapter in black metal includes mounting bolts for easy use with bench attachments like a leg extension curl. Shown on a white background with the "Bench Attachments" product name above.
    Up to 23% off

    Bench Attachments

    4.7
    Rated 4.7 out of 5 stars
    53 Reviews
    From £16.49 GBP
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  • The Bells of Steel Oblivyon Tower – 3" x 3" Cable Tower features black and silver adjustable pulleys, a weight stack, and handles, perfect for strength training or pairing with a squat rack or home gym setup. The Bells of Steel Oblivyon Tower - 3" x 3” Cable Tower is a freestanding cable machine with a weight stack, adjustable height, and handle attachments for strength training and resistance exercises.
    Sold out
    Up to 15% off

    Oblivyon Tower - 3" x 3” Cable Tower

    4.9
    Rated 4.9 out of 5 stars
    12 Reviews
    From £599.99 GBP
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  • The Bells of Steel Lat Pulldown Low Row Machine is a black unit with a seated bench, weight stack, footrests, and long pull-down bar designed for upper body strength training. A man demonstrates four exercises on the Bells of Steel Lat Pulldown Low Row Machine: lat pulldown, seated row, cable face pull, and standing bicep curl using a yellow weight plate.
    Up to 17% off

    Lat Pulldown Low Row Machine

    4.8
    Rated 4.8 out of 5 stars
    84 Reviews
    From £764.99 GBP £849.99
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  • The Bells of Steel Smith Machine Rack Attachment is a silver metal power rack with a sturdy safety mechanism and barbell. Ideal for squats and bench presses, it features adjustable safety bars, multiple height adjustments, and enhances workout versatility in strength training. The Bells of Steel Smith Machine Rack Attachment, shown in silver with a barbell, is designed for weightlifting and strength training. The equipment is displayed against a plain white background.
    Up to 31% off

    Smith Machine Rack Attachment

    4.9
    Rated 4.9 out of 5 stars
    30 Reviews
    From £179.99 GBP £199.99
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  • The Bells of Steel Dreadmill is a black, robust sled push exercise machine with padded handles and a rolling belt for resistance training. It features a magnetic resistance lever for intense workouts and fitness conditioning, delivering the ultimate Dreadmill experience. A person performs bench press, bent-over rows, upright rows, and tricep extensions on The Dreadmill by Bells of Steel. Wearing a black shirt, shorts, and white sneakers, they have plates loaded onto the machine.
    Sold out
    Up to 20% off

    The Dreadmill

    4.8
    Rated 4.8 out of 5 stars
    9 Reviews
    £1,199.99 GBP £1,499.99
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  • Two black, octagonal Bells of Steel Magnetic Clamp Collars—one open, one closed—feature a textured grip and lever-lock mechanism for secure weight plate clamping. Two black, octagonal Magnetic Clamp Collars by Bells of Steel are shown on a white background, with one collar upright and the other angled. The brand name "BELLS OF STEEL" appears in white on each weight plate collar.
    3 Ships Free
    Up to 33% off

    Magnetic Clamp Collars

    4.7
    Rated 4.7 out of 5 stars
    134 Reviews
    From £13.99 GBP £20.99
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  • The Bells of Steel Magnetic Rack Attachment Pin, with a knurled anodized aluminum handle, cylindrical shaft, and rounded tip, stands upright against a white background. Four identical Bells of Steel Magnetic Rack Attachment Pins with knurled cylindrical bases stand upright and evenly spaced in a 2x2 grid on a white background.
    3 Ships Free
    Up to 21% off

    Magnetic Rack Attachment Pins

    4.8
    Rated 4.8 out of 5 stars
    54 Reviews
    From £11.99 GBP £14.99
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  • Two Nuobell NÜOBELL Adjustable Dumbbells with patent-pending design and machined steel weight plates are side by side on a white background, featuring sleek silver handles, modern lines, and multiple attached weights. The Nuobell NÜOBELL Adjustable Dumbbells feature a patent-pending design with black machined steel plates, silver handles, and matching black trays, displayed on a white background.
    Up to 10% off

    NÜOBELL Adjustable Dumbbells

    4.9
    Rated 4.9 out of 5 stars
    66 Reviews
    From £449.99 GBP £499.99
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  • NÜOBELL-S Adjustable Dumbbells by Bells of Steel—a pair of black, precision-engineered dumbbells with multiple weight plates on a silver stand, perfect for any home gym, set against a white background. The NÜOBELL-S Adjustable Dumbbells by Bells of Steel feature multiple weight settings and rest on sleek black trays—an ideal, space-saving addition to any home gym.
    Up to 13% off
    New arrival

    NÜOBELL-S Adjustable Dumbbells

    5.0
    Rated 5.0 out of 5 stars
    3 Reviews
    From £699.99 GBP £799.99
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  • Seven Bells of Steel Fitness Sandbags, featuring durable Condura construction and white weight labels from 50 to 400 lbs, are arranged on a white background—ideal for intense sandbag workouts. A woman makes the most of her outdoor workout with the Bells of Steel Ultimate Backyard Training Bundle, carrying a heavy sandbag on her shoulder while walking on grass in a backyard gym, dressed in a black t-shirt, black shorts, and white sneakers.
    3 Ships Free
    Up to 10% off

    Fitness Sandbags

    4.9
    Rated 4.9 out of 5 stars
    201 Reviews
    From £44.99 GBP £49.99
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  • The Bells of Steel Lat Pulldown & Low Row Rack Attachment - Hydra & Manticore features a sleek black metal frame, adjustable weights, and multiple bars for exercises like lat pulldowns. Its pulley system and central weight stack make it perfect for various cable exercises. The Bells of Steel Lat Pulldown & Low Row Rack Attachment - Hydra & Manticore is a black home gym machine with a lat pulldown bar, cables, low row attachment, and vertical frame, shown on a plain white background.
    Up to 17% off

    Lat Pulldown & Low Row Rack Attachment - Hydra & Manticore

    4.6
    Rated 4.6 out of 5 stars
    39 Reviews
    From £474.99 GBP £559.99
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  • The Bells of Steel Belt Squat Machine is a black metal unit with a flat platform, two horizontal handles, an adjustable frame, and a hanging chain for weights—perfect for home gym lower body workouts, shown on a white background. Studio shot of the Bells of Steel Belt Squat Machine in black metal, perfect for home gyms. It includes handles, a platform, and features chains and pulleys for lower body strength training, all against a white background.
    Up to 20% off

    Belt Squat Machine

    4.9
    Rated 4.9 out of 5 stars
    234 Reviews
    £639.99 GBP £799.99
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  • Five vibrant Dead Bounce Conflict Bumper Plate Sets by Bells of Steel—10 kg (white), 15 kg (yellow), 20 kg (blue), 25 kg (red), and 5 kg (green)—are upright, displaying durable virgin rubber and a dead bounce for safety. A woman wears a black T-shirt, black shorts, and gray sneakers while weightlifting a heavy barbell loaded with Bells of Steel Dead Bounce Conflict Bumper Plates made from virgin rubber against a plain white background.
    Up to 10% off

    Dead Bounce Conflict Bumper Plates

    From £44.99 GBP £49.99
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  • The Bells of Steel Powerlifting Bar is a budget-friendly steel barbell with knurled grip sections and smooth sleeves, ideal for weightlifting or powerlifting, shown against a white background. The Bells of Steel Powerlifting Bar, featuring aggressive knurling and smooth black metal sleeves, is displayed diagonally on a white background, designed for strength training.
    Up to 23% off

    Powerlifting Bar

    4.9
    Rated 4.9 out of 5 stars
    430 Reviews
    From £137.49 GBP
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  • Black metal Y Dip Bar Rack Attachment for a power rack, featuring a removable pin on a tether. Black metal Y Dip Bar Rack Attachment for a power rack, featuring a removable pull-pin.
    Up to 33% off

    Y Dip Bar Rack Attachment

    4.8
    Rated 4.8 out of 5 stars
    137 Reviews
    From £59.99 GBP £89.99
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  • Bells of Steel Seal Row Pad Rack Attachment featuring a black padded chest support and an adjustable metal mounting bracket for a power rack. Bells of Steel Seal Row Pad Rack Attachment featuring a black padded row pad and an adjustable metal mount for chest supported rows.
    Up to 30% off

    Seal Row Pad Rack Attachment

    4.8
    Rated 4.8 out of 5 stars
    183 Reviews
    From £97.99 GBP £139.99
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  • Two black metal Monolift Rack Attachments by Bells of Steel, with angular space-saving designs and bolts, stand upright on a white background. One displays the "BELLS OF STEEL" label. The Bells of Steel Monolift Rack Attachment features two black metal locking brackets with adjustable arms and separate silver keys—an essential squat rack accessory for serious lifters.
    Sold out
    Up to 30% off

    Monolift Rack Attachment

    4.9
    Rated 4.9 out of 5 stars
    27 Reviews
    From £194.99 GBP £279.99
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  • Bells of Steel Leg Curl / Leg Extension Rack Attachment in black, featuring a padded seat, two handles, and a cylindrical leg roller. Bells of Steel Leg Curl / Leg Extension Rack attachment featuring a padded seat and adjustable roller pads for a home gym.
    Up to 33% off

    Leg Curl / Leg Extension Rack Attachment

    4.5
    Rated 4.5 out of 5 stars
    46 Reviews
    From £199.99 GBP £299.99
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  • The Bells of Steel Meat Hook Deadlift Jack is a wooden, axe-shaped barbell jack with a black grip and a round logo with text and a hat. Its light wood grain adds style, making it both functional and eye-catching. A person in a gray t-shirt and black pants uses the Bells of Steel Meat Hook Deadlift Jack to load a weight plate onto a barbell, with another plate on the floor nearby, all set against a white background.
    Up to 11% off

    Meat Hook Deadlift Jack

    4.9
    Rated 4.9 out of 5 stars
    25 Reviews
    £39.99 GBP £44.99
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  • The Bells of Steel Shoulder Boulder/Chest Fly Attachment is a black mechanical device with adjustable arms and knobs, ideal for chest fly exercises to build the Shoulder Boulder look. Introducing the Bells of Steel Shoulder Boulder/Chest Fly Attachment—a robust, black metal accessory with adjustable features and ergonomic design, engineered for mounting on power racks to provide enhanced stability and versatile support for your strength training routine.
    Sold out
    New arrival

    Shoulder Boulder/Chest Fly Attachment

    4.9
    Rated 4.9 out of 5 stars
    35 Reviews
    From £164.99 GBP
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Showing 36 items